Social media can make us buy more because it constantly shows us products, trends, and advertisements. Platforms such as Instagram, TikTok, and Facebook use personalized content to recommend things based on our interests and online activity. Influencers also have a strong effect on our shopping decisions.
When we see our favorite influencers using or recommending a product, we may feel that we need it too. Social media can also create a fear of missing out, especially when products are presented as limited or popular. However, social media does not always make us spend money. It can help us compare prices, read reviews, and discover useful products. In my opinion, social media encourages people to buy more by making shopping convenient, attractive, and emotionally appealing, so we should think carefully before making online purchases.
Եվա Միքայելյան 